BUSINESS SESSION ON THE PROSPECTS OF THE ALCOHOL INDUSTRY: “THE STATE, THE CONSUMER AND THE BUSINESS SHOULD BE AN EQUILATERAL TRIANGLE”

Changes in legislation, their impact on the market and the ultimate consumer were considered by the participants of the discussion “Prospects for the development of the alcohol industry. How to find a balance of interests of the state, the business and the consumers? ”

“With the complete support of legislators, many regulatory documents that regulate the market for various types of alcohol were adopted. A large package with various innovations has now been prepared, such as regulation of the brewing industry, reduction in production volumes, as well as regulation of online commerce are planned,” — said the Executive Director of the Gaidar Institute for Economic Policy Sergey Prikhodko.

The changes are aimed primarily at combating the “gray market” of alcoholic beverages, simplifying administration and developing domestic winemaking. Reforms should take into account the interests of all market participants, thinks the chairman of the Federation Council Committee on Budget and Financial Markets Sergei Ryabukhin. “The state, the consumer and the business should be an equilateral triangle,” — he said.

Currently, the manufacturers have a number of problems. The director of “Kizlyar Cognac Factory” JSC Evgeny Druzhinin announced one of them: “It is difficult for us to compete with other manufacturers. There is an abnormal competition. We need measures of State support. Today's minimum retail price set for cognac, in our opinion, does not satisfy completely the needs of manufacturers who make cognac honestly and correctly from quality raw materials. Therefore, our proposal is to make a minimum retail price of 400-500 rubles."

Another problem is the illegal production and circulation of drinks. The Vice President on Government Relations and Corporate Relations of “Baltika” Breweries Alexey Kedrin said: “We are discussing the possibility of selling on the Internet. We hinder this phenomenon, but at the same time, there is a separate world in various messengers where our colleagues are already advertising their wholesale sales. Unfortunately, the cost of their not quite legal products is very low. ”

At struggle with illegal trafficking, the interests of the state, the consumer, and the business intersect. The President of the Union of Alcohol Producers Igor Kosarev summed up: “We must work together so that we can cope with a large amount of illegal production by joint efforts and create a unified operating machine for this. In order for the state to receive excise taxes, for the people not to be poisoned by alcohol, and for those who pay taxes to be able to do business."

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