The discussion “Business media vs new media: who owns the future?” on September 13 gathered at the Moscow Financial Forum the heads of leading business publications and anyone who is interested in the current state of the Russian economic journalism.
According to the head of the joint editorial office of RBC media holding Petr Kanaev, the agenda of traditional media is largely the same as the agenda of news aggregators, social networks and messengers, but Telegram of itself isn’t a media, this is a platform, as well as an aggregator. “Most of what an anonymous telegram channel writes today, “Kommersant” or “Vedomosti” has already written in the morning or yesterday,” — Kanaev said.
“I do not see our conflict with telegram. It does not take away our audience, we do not bother it,” — said the editor-in-chief of the Kommersant newspaper Vladimir Zhelonkin. “I know a channel with a large number of subscribers that rewrites notes from the “Kommersant” incident department. In general, it’s flattering to us.”
As a result of an interactive survey during the discussion, it turned out that for 60% of the audience, the main tool for forming the agenda is social networks and telegrams. At the same time, the same 60% trust traditional business media more than new media.
Despite the atypical nature of the session “Business media vs new media: who owns the future?” for the Moscow Financial Forum, it gathered a full hall, said the moderator and chief editor of Business FM Ilya Kopelevich: “Media activities are an important part of all world economic processes, so we fit in on topics in the agenda and the audience seems to have been a little entertained. After all, people read the media not only out of necessity, but also for pleasure, and many people are interested in talking about it.”
What is the reason for the popularity of telegram channels? By spreading the “fake news that has nothing to do with reality” and unverified information, they occupied a niche that the media didn’t intend to occupy, ignoring rumors and focusing on fact checking, reminded Anews CEO Vyacheslav Masenkov: “People like speculations and guesswork, and telegram gives them the opportunity to read and publish all this. But from the point of view of the news business, this platform has no future.”
Nobody needs a high-quality press in Russia either, the editor-in-chief of “Vedomosti” Ilya Bulavinov expressed doubts about the future of independent media: “The state as a whole needs loyal media, and better — the controlled ones. Business publications are needed by business, but not by society. People are not willing to pay for content.”
Media managers don’t have any reason to hate telegram channels and messengers, is sure the general director of “Davydov.Index” LLC Ilya Lepikhov. “Over a long distance, the reader understands who can be trusted and who cannot. The consumer knows how the telegram is arranged, and roughly understands who is behind the news grid. We will gradually come to a completely conservative and understandable model for the production and consumption of information in the telegram channel, ” — said Lepikhov.
“Unlike a telegram prohibited on the territory of the Russian Federation, we act within the framework of the law. If the news from the telegram channel has passed the fact-checking, we refer to it, no matter if it is anonymous or not. We can say that we legalize the channels and at the same time “bribe” them: they become supportive and can “merge” extremely interesting things,” — said the executive director of the “Rambler” media holding Andrey Tsyper. If you lose your audience as a traditional media, you should think about producing a unique content for social media, he added.